Interior styling: How to Use Home Staging to Market Your Property and Increase its Value

“House staging is a creative art — done correctly, it allows prospective buyers to form an emotional attachment to a property which influences their decision to buy.”

Proven Partners – Advisory and Real Estate Marketing Services

Home staging and interior styling is the art of presenting a home in its best possible light through careful design considerations that present buyers with the perception of a move-in ready home. Done correctly, it can significantly impact the saleability and value of a property.

If you are a developer seeking to optimize your properties for market, or if you are a homeowner who looks to sell your home in the near future, mastering the techniques of house staging is essential in attracting potential buyers and increasing the value of your existing and future developments.

To demostrate this we have asked global experts Proven Partners to give us tips and interior styling advice on how you can make your home sale-ready and how to add these little touches that make all the difference.

Home Staging and Interior Styling Tips

Styling homes for the market is an effective way to appeal to a wider audience of buyers. Often, it is difficult for prospective buyers to imagine themselves living in a new space with their own personal belongings and lifestyle. To that end your job through home staging is to visually present them with options of how each area of the property can best be utilized and become their very own.

Create a blank canvas

It’s essential to create a blank canvas when developing your property. Avoid excess furniture and anything that might distract potential buyers from seeing the property’s true potential, including limiting clutter on surface spaces. A design choice that follows clean, neutral interiors will allow buyers to imagine their own belongings in the space.

Improve curb appeal

Before a prospective buyer even sees the inside of a property, they’ll judge it from the exterior. Ensure this aspect of the property doesn’t slip down the priorities list as you create your show home. Also, ensure the landscaping throughout the entryway is eye-catching and impressive, consider the design of the front door and entry spaces, examine the driveway and surrounding hardscaping.

Refresh interiors

Challenge your design team to integrate interior design color schemes and design concepts that really bring your property staging to life. Even thoughtful paint choices can transform a space from dull and tired to fresh and inviting. Soft and light colors are recommended, as well as a statement wall that can add depth and show buyers the potential of their new home. Remember, areas should be dressed up and look immaculate — set the dining room table for dinner or set up an alfresco outdoor seating area, with a bottle of wine in an ice bucket.

Take some staging tips from Fortis Property Group who staged six townhouses in Brooklyn, New York, with a range of luxury furniture. The unique townhouses used lots of concrete and exposed brick walls, so it was really important to stage the home so that prospective buyers could visualize their own personal items in the space.

Home Staging and Interior Styling Tips for Different Rooms

House staging is a creative art — done correctly, it allows prospective buyers to form an emotional attachment to a property which influences their decision to buy. It’s important to consider the various areas of the property to stage them appropriately for viewings.

Kitchen

Finchley Road Camden NW6 Residential house extension and refurbishment by GOAStudio architects – Kitchen and dinning area interior styling ideas

The kitchen is seen by many prospective buyers as the heart of the home, so it’s important to ensure this space is well-staged. With this in mind, it’s best to create a minimalist space that is clean and decluttered, avoiding adding any appliances such as toasters and coffee machines. A clean and spacious-looking kitchen is the key to appealing to prospective buyers.

If you’re a developer wondering how to best stage your homes, you may look at how to refresh the kitchen flooring. Or if you are a homeowner looking to add an extension to your home you may look at GOAStudio’s Kitchen extensions London architect guide.

Living room

Penthouse alterations and refurbishment by GOAStudio architects St James Park Westminster SW1H – Living area interior styling ideas

Another hub of the home is the living room, which needs to be inviting. When staging this area, open up the space by avoiding the addition of unnecessary furniture and striking the perfect balance between too much and too little. To this end brief your design team on creating a unique rooms layout and color scheme to create the desired atmosphere you wish your property to convey.

Bedroom

Finchley Road Camden NW6 Residential house extension and refurbishment by GOAStudio architects – Master bedroom area interior styling ideas

When staging the bedroom of a show home property, ensure you make it as inviting as possible. Consider adding blankets and pillows to bolster the space. Also, remember to declutter any wardrobes and shelves and avoid adding any objects that could be interpreted as personal items. Specifically, you want to instil prospective buyers with a feeling of comfort, so that they can imagine themselves living there.

Bathroom

Roof extension Chiswick Hounslow W4 by GOAStudio architects – Bathroom interior styling ideas

When staging the bathroom, cleanliness is first and foremost the most important factor — for this reason you should always ensure that a pristine bathroom compliments the overall design. Toilets and sinks should be presented immaculately, and glass showers and mirrors should be streak-free. Think minimal when it comes to the bathroom’s interiors and keep in mind that “less is more”.

Hiring A Property Staging Expert

If you don’t know where to begin with house staging or you need some guidance you may consider contacting some home staging experts. They will incorporate current trends into the property’s style and decor and make your home as attractive as possible to prospective buyers.

For developers with a large portfolio of homes within various locations, a property staging specialist will be able to take this task off your hands, allowing your properties to resonate and appeal to the highest number of buyers through well careful design considerations that tap into the psychology of what exactly influences a prospective buyer to turn into a customer.

Key Takeaways

Home staging is a powerful marketing tool that can significantly impact the sale of your property. By presenting your properties in the best possible light, you can attract more buyers, sell faster, and potentially achieve a higher selling price. Remember, staging a house for sale is about creating a welcoming and captivating environment that allows buyers to envision themselves living there. By following these home staging tips, you’ll be well on your way to successful and rewarding property sales for any existing or upcoming developments.

About the Author

Proven Partners bridges commercial and creative expertise to bring hotel and luxury real estate projects to life. They create impactful brands and meaningful concepts to drive sales, partnering with progressive hospitality brands and independent developers to build projects that truly stand out. Proven Partners Real Estate Marketing services can help you with your real estate marketing strategy.

BOROUGH SPECIFIC ARCHITECT AND PLANNING GUIDES FOR YOUR HOME PROJECT

Your local Council will have in place design and planning requirements for your home project and you will need to obtain planning approval for a wide range of extensions and alterations to your property.

When you get in touch we will offer you detailed advice about what is likely that your Council will approve and in the meantime we have prepared the following architectural and planning guides that include extracts of the relevant planning policy and examples of our projects in our Borough.

Barnet residential architect and planning guide, Camden residential architect and planning guide, Enfield residential architect and planning guide, Hackney residential architect and planning guide, Hammersmith Fulham residential architect and planning guide, Haringey residential architect and planning guide, Hounslow residential architect and planning guide, Islington residential architect and planning guide, Kensington and Chelsea Conservation architects, residential and planning guide,  Lambeth residential architect and planning guide, Lewisham residential architect and planning guide, Newham residential architect and planning guide, Redbridge residential architect and planning guide, Richmond residential architect and planning guide, Tower Hamlets residential architect and planning guide, Waltham Forest residential architect and planning guide, Wandsworth residential architect and planning guide, Westminster residential architect and planning guide